The Dark Side of Discounts | Entrepreneur.com: - Sent using Google Toolbar
I'm thinking about some kind of sale to coincide with The Purple World Art Exhibit on November 15 in Ishpeming.
The main points that I got from this article were:
1) Discounting trains buyers to pay less and wait for sales.
2) Discounting devalues your work.
3) Discounts are good for bundles, like two or more paintings.
I currently offer discounts to repeat buyers, but not new buyers. That works well keep repeat clients, but not to attract new clients.
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