People Don't Think McD's Has Great Food... But Does it Matter? - Forbes

People Don't Think McD's Has Great Food... But Does it Matter? - Forbes

Here's more evidence that we often must market an experience and a feeling, not just a product.

Another lesson here: McDonald's is doing great as a business, despite the bad rap (wrap?) their food has been getting for years. Are they satisfied with that? NO.... they know that sooner or later, concerns over food quality will eclipse the bells and whistles in Playland. So now they're working on food quality, and most importantly, the PERCEPTION of the food quality.

I want to market a god product AND a feeling!

How Raising Prices Can Increase Your Sales - Forbes

How Raising Prices Can Increase Your Sales - Forbes

Here's an article from Forbes on raising prices. I like this article because it specifically mentions art.

So have you raised your prices recently? What has been the result?

Reaching the Affluent Market Online - eMarketer

Who is your target collector? It should be someone with some extra money. I found the info in the following link very helpful.

Reaching the Affluent Market Online - eMarketer

I found it interesting that only 1/3 of the people surveyed had a smart phone. Whatever the number was at the time the survey was conducted, I've seen other indications that both iOS and Android markets are growing by leaps and bounds. I think it's time to take advantage of this trend!