Who is your target collector? It should be someone with some extra money. I found the info in the following link very helpful.
Reaching the Affluent Market Online - eMarketer
I found it interesting that only 1/3 of the people surveyed had a smart phone. Whatever the number was at the time the survey was conducted, I've seen other indications that both iOS and Android markets are growing by leaps and bounds. I think it's time to take advantage of this trend!
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