People Don't Think McD's Has Great Food... But Does it Matter? - Forbes
Here's more evidence that we often must market an experience and a feeling, not just a product.
Another lesson here: McDonald's is doing great as a business, despite the bad rap (wrap?) their food has been getting for years. Are they satisfied with that? NO.... they know that sooner or later, concerns over food quality will eclipse the bells and whistles in Playland. So now they're working on food quality, and most importantly, the PERCEPTION of the food quality.
I want to market a god product AND a feeling!
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