Saturday, April 7, 2012

The Passing of a Great Marketer

Today, I woke up and checked the latest Google trends. At number two was Thomas Kinkade. I clicked the link to see what was so news worthy. I was surprised to see he had died.

I've blogged about Kinkade before. I'm no fan of his business practices, and I think his art is over produced. However, I also understand that he was a master marketer. He skillfully painted idealic and candy coated scenes and people loved them. He made millions by creating what people love. He introduced a popular product and delivered it over and over to a hungry public. For that, Thomas Kinkade has my respect.

After reading his Bio, I've softener my opinion of him. He got rich doing what he loved, and he gave a lot of his money away to charity.

So rest in peace, Thomas Kinkade. Thanks for making the world a better place, one idealic scene at a time!

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