2011 Holiday Consumer Intentions | Think Insights with Google
1) Capture Consumer Demand: As of November, 2011, 50% of holiday purchasing will start in the next 22 days.
Undecided shoppers are researching now. Get your name out there!
2) Make Sure Your Brand is Top of Mind: 67% of holiday shoppers plan to shop for gift ideas.
This could mean you! Someone may be searching for a gift and find your art. Turn up your marketing machine now!
3) Open Attribution Window: Purchasers are researching up to one month prior to purchase.
This info is only a little late.
4) Be Present Across All Screens: Consumers choose the best device available.
47% will use smartphones to compare prices. 42% will search for the nearest store based on their current location.
5) Implement full coverage for mobile and tablet: Device will be users using tablets and smartphones both in-store and online.
Have you optimized your website for mobile devices?
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