Mailing to the List

Buying and tweaking your mailing list of art lovers and collectors really is little more than an educated guess. There is no guarantee that anybody on this list of prospects will become a client. Of course, you'll never know until you send them something... over and over.
   What do you send? Like I mentioned earlier, good marketers insert themselves into the imaginations of their prospects and either join the conversation already in their minds, or start one. But how do you know if these fine people are in the market to buy art? You don't know. You also don't know if they aren't in the market. You also don't know if they will be later, or if they'll never be.
   If you've properly done your homework, you will be reaching people who are somewhat likely to support and buy the kinds of things you create. Chances are slim that you'll be reaching them at the precise moment that they want your art. 
    This is where the repetition becomes so important. It's also a lesson I have to keep reminding myself of. I'm still in the process of fleshing out my mailing list and adding to it. When I'm satisfied that I have a good number of good people, I plan to mail them the postcard below:

 

The hope in this postcard is that the viewer will see something they like,

and through the text, be further tempted to purchase it. 

My only reservation about it is that I may have used the

negative word "don't" too many times.

   Maybe they aren't looking for the paintings I have to offer. After a month or so, I plan to mail them a postcard offering them custom art services. A little after that, I'll send something else. 

   This can get costly. The most money-eating part of this process will be the postcards, brochures, or whatever you chose to include in your mailing. If you have a good printer, you can do this yourself. If not, then shop around at the different printing businesses around your area.

   If all goes well with the plan I'm sharing with you, some of these prospects will become clients. If I treat the clients right, some of them will become repeat clients, then the holy grail of customers; referring clients. 

  Good luck! ...and wish me the same!