I'm still working on the repetition part of this marketing thing. My friend Brandon told me he worries about annoying people. I don't really want to annoy anyone either (which is one reason a direct mailing is a great approach to marketing), but it is very important to keep your name in front of people as often as you can! Remember: KING!
The postcard below was my first mailed attempt to have the most elusive conversation. I tried to combine the conversation idea with a quirky element of surprise by including the dragon among an otherwise natural list of imaginative activities.
My mistake with this card was that I sent it to people in New York, New Jersey, Washington D.C., and Seattle, rather than keeping things close and local. I plan to send updated variations of this card to my local mailing list.
Below is a conversation that I know many mothers have. I tried to appeal to the imaginations and emotions of my prospects with this ad.
I intended to make the above ad into a postcard and mail it out, but I didn't get to it in time.So I sent it as an email campaign instead. I did get some great responses to it, including a couple of late commissions. Next year, I plan to send the postcard to my mailing list.
This ad/postcard is a future mailing. The painting is photo-shopped onto the drab wall. The beauty of this approach is that I can swap 'paintings' on the wall for different folks on my list.
I'm trying to show how art, especially my art, can brighten and improve a room.
Feel free to borrow any of these ideas! I hope they work for you... Long live the King!
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